The beauty of satire, particularly when it documents a news event, is that it makes it hard to guess if it is satire. In other cases, it is when one can guess what a satirical piece is aiming at. It’s 2026, and the news cycle has changed globally. One has to fact-check something many times before determining if something is satirical or is actually happening. We are at a point where it is hard to do that.
There are often comparisons between legacy media organisations and independent media. Examples are CNN vs Don Lemon, Fox News vs Tucker Carlson Network, NBC News vs Zeteo, and many more. Even in Pakistan, there is a trend of journalists becoming independent, giving stiff competition to major media organisations that are struggling today.
In this day and age, a similar case is made for satirical content. US television shows such as Last Week Tonight with John Oliver and The Daily Show with Jon Stewart have done a remarkable job educating viewers on global affairs, particularly the Iran conflict and the situation in Palestine. It’s odd that what the role of a news organisation is being fulfilled by comedians, but it’s not surprising that we are at this point, considering how major media organisations are losing trust among audiences.
Then there comes The Onion, a satirical media organization. There was a time when one would read articles on The Onion and have a great laugh, particularly when one wanted to enjoy a satirical take on current affairs. It’s unfortunate, or perhaps the satire in The Onion has become so good lately that it is hard to distinguish it from reality.
Satirical content in the Pakistani media space is limited and not as established as in the US or in other Western markets, but it is quality content. Certain organisations exist that focus on quality satire, but the main source of satirical content in Pakistan is memes. Memes on Pakistani social issues, whether in the form of images or short videos, document events here in such a way that even if they are serious is sure to make one laugh. However, Pakistan has a similar problem. Unless it is explicitly stated that it is satire, it would make one think that it is actually real news.
There are a lot of discussions on how AI-generated content, as well as fake news in other forms, has affected the media landscape, but rarely is it discussed how hard it has become for satire to be distinguished from reality. Is it because satire today has advanced, or because we are living in an era of a weird news cycle?
This is such an interesting perspective, because satire has always depended on a shared understanding of what is obviously absurd—and that shared understanding seems to be disappearing. When reality routinely produces headlines that sound like satire, the comedian’s job becomes strangely difficult, particularly when certain politicians seem to regard exaggeration as a professional obligation. The joke has to be even more ridiculous than the news, while the reader has to become a fact-checker before deciding whether to laugh. Perhaps the real danger is that when satire becomes indistinguishable from reality, we don’t just lose the joke—we lose one of the ways we have traditionally used humor to recognize absurdity.